Meta and TikTok pixels
Send page views and purchases to your ad platforms.
1 min read · updated 1 October 2026
Ads get cheaper when the ad platform knows who buys. Connect your pixels per funnel.
Add your pixel IDs
Open the funnel, go to Settings, and fill in your Meta Pixel ID and/or TikTok Pixel ID. Save. That's it, no code needed.
What is sent
- Every page of the funnel sends a page view.
- The thank-you page sends a purchase with the order value and currency: Purchase for Meta and CompletePayment for TikTok. Meta also receives the order ID, so a purchase isn't counted twice.
Check that it works
Open your funnel with the Meta Pixel Helper or TikTok Pixel Helper browser extension. You should see the page view on every step and the purchase after a test order.
Test mode: a test payment with Stripe's test cards also sends a purchase. Use your ad platform's test events tool so test orders don't end up in your real reports.
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