How FunnelOne works
The big picture: funnels, steps, products and where your money goes.
1 min read · updated 1 October 2026
FunnelOne builds sales funnels for your store: a short series of pages that takes a visitor from your ad to a paid order, and then offers them one or two extras.
The building blocks
- Products are what you sell. Create them yourself or import them from Shopify.
- Funnels are the flows people go through, for example sales page → checkout → upsell → thank you.
- Steps are the pages inside a funnel. Every step has a type: sales page, opt-in, free page, checkout, upsell, downsell or thank you.
- Blocks are the parts a page is made of: headings, images, reviews, pricing tables and about 40 more.
Where the money goes
Shoppers pay into your own Stripe account. FunnelOne never holds your money and doesn't take a cut of your sales. You pay FunnelOne a monthly plan, and that's it.
If you sell through Shopify, orders are sent to your Shopify store automatically, so fulfilment works the way you're used to.
A typical first day
- Connect Stripe under Settings → Payments.
- Add or import a product under Products.
- Create a funnel from a template under Funnels → New funnel.
- Change the texts and images in the editor.
- Press Publish and put the link in your ad.
Tip: you don't need a custom domain to start. Every funnel works right away on its FunnelOne address, and you can add your own domain later.
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