I don't see any visitors or sales

• Check the period. The selector at the top of Get started and Analytics may be set to Today or a short range.
• Check the funnel is live. Visits to drafts (preview links) aren't counted.
• Check the link in your ad. It should point to the funnel's address, or your custom domain once it's connected.
• Your own visits count too, so open the funnel in a private window to test, and remember to ignore those visits later.
• Sales in test mode are counted as orders, so they show up; real money only moves with live Stripe keys.

Still nothing after a real visit? Open Analytics → Live view while you visit the funnel yourself: you should appear within seconds.