Collect leads with an opt-in
Grow your email list with a discount, a guide or a quiz.
1 min read · updated 1 October 2026
A lead funnel asks for an email address first, and sells second. It's great for cold traffic and for building a list you own.
Pick a template
Under Funnels → New funnel → Leads you'll find a 10% discount opt-in, a quiz opt-in, a webinar registration, a product launch and the classic lead funnel.
The opt-in block
Add an Opt-in form block to any page. Choose whether to ask for a first name and a phone number, and write the button text and a short privacy line. When someone signs up, they go to the next step in the funnel.
Where leads end up
Every sign-up appears under Customers, filtered as Leads, with the funnel and page they came from. You can export them from there.
A one-question survey
The Survey block asks one question, like How did you find us?, and keeps the answers. Combine it with an opt-in on the same page for a simple quiz.
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