A/B test a page
Show two versions, measure which sells more, keep the winner.
1 min read · updated 1 October 2026
An A/B test shows two versions of the same step to different visitors and counts which one converts better.
Start a test
On the funnel page, select a step and press Start A/B test under Split variants. Version B starts as a copy of A and opens in the editor. Change what you want to test, like the headline, the image or the offer, and save.
You can also let AI write a different version B for you in the editor, under Step → A/B test.
Traffic split
By default half of the visitors see B. Change the split with the slider under Step → A/B test. Each visitor keeps seeing the same version.
Read the results
The Split variants table on the funnel page shows traffic, visits, conversion rate and revenue for A and B. The version that converts better is marked as leading.
Pick the winner
Press Keep A or Keep B. The test ends and the winning version becomes the page.
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