About us

We help brands earn more from every visitor.

FunnelOne exists because growing a Shopify brand has quietly become a game of paying more for the same click. We think the answer isn't more traffic. It's making the traffic you already have count.

Why we build this

The click got expensive. The checkout didn't get smarter.

Brands pay for every visitor that lands on their store. Most of those visitors leave, and the ones who buy usually buy exactly one thing, once. The margin that's left after ads, shipping and returns keeps getting thinner.

The fix has been known for years: a focused page for each offer, a checkout without distractions, and the right extra offer at the right moment. But the tools that do this well were built for a different market, cost a fortune, or take a cut of every sale.

So we're building the funnel platform we wanted ourselves: made for Shopify brands, simple enough to launch today, and fair enough that the extra revenue stays with you.

What we set out to change

01Clicks get more expensive every year

So every visitor has to be worth more

02Product pages are built for browsing

Funnels are built for one decision

03Most funnel tools are made for US info products

We build for physical products and Shopify

04Many platforms take a percentage of every sale

We charge a flat plan and 0% of your revenue

What we believe

Four rules we build by

01

Revenue over vanity

Pretty pages don't pay the bills. Every feature has to answer one question: does it help a brand earn more from a visitor it already paid for?

02

Your money stays yours

Payments go straight to your own Stripe account and we never take a cut of your sales. You pay a flat plan, whether you sell €1,000 or €1,000,000.

03

Simple beats clever

A founder should be able to launch a funnel on a Sunday evening. If something needs a manual, we haven't finished building it yet.

04

Built for European shoppers

iDEAL and Bancontact next to cards, shopper texts in five languages, and ad pixels that only load after the shopper agrees to cookies.

Where we're going

From one funnel to the whole journey

Today FunnelOne turns a click into an order, and one order into a bigger one. Next, we want to help brands after the sale too: a customer portal for reorders and fewer support emails is already in the works. We keep shipping improvements and share every one of them in the changelog.

Made in

the Netherlands

Built in Europe, for brands that sell to European shoppers, with the payment methods, languages and privacy rules that come with it.

See what your traffic is really worth

Build your first funnel today. It's free for 14 days.

  • No credit card
  • 0% transaction fees
  • Cancel any time
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