Free tool · Conversion rate
Enter last month's visitors, orders and revenue. See your conversion rate, average order value and revenue per visitor, and what a small improvement adds.
Your conversion rate
2%
At 2.5% you'd make +€4,500 a month from the same visitors.
Average order value
€45
Revenue per visitor
€0.90
Orders now
400
Orders at 2.5%
500
Orders divided by visitors. Most online stores sit between 1% and 3%; a focused funnel for one product often does better.
Revenue divided by visitors: the most honest number for ads. If a visitor costs you less than this, your ads make money.
Going from 2.0% to 2.4% sounds small, but it's 20% more orders from the same ad spend.
For e-commerce, 2–3% is average. Single-product funnels with paid traffic often reach 3–6%.
A clear offer at the top of the page, fewer steps to the checkout, local payment methods and proof such as reviews.
Use the same thing every month. Unique visitors gives a slightly higher rate than sessions.
Funnels with a fast checkout, order bumps and one-click upsells, for your Shopify products.
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